You need a position filled. Now, the question is; “where to begin”? Where can you most effectively advertise your job opening to attract the top candidates? There are a variety of ways to get the word out there, but knowing where to start can be a daunting task.
Don’t forget, the first step is to write an effective advertisement (sharing how in later papers)! You cannot skip this step, if you do, no matter how much advertising you do, it will be in vain.
Quick Tips for Advertisement: Sell your brand; include details on the job, minimum qualifications and the perks of working for your company! Make sure it’s clear WHY the candidate would want to work for your business!
Best Ways to Advertise Job Opening:
- Social Media
- Posting jobs on social networking sites can be a highly effective way of getting the job opportunity out there (and promoting your brand)
- Twitter, Facebook, Instagram and LinkedIn are the most popular sites to use
- Showcase your company in a casual, friendly demeanor.
- Be sure to utilize #hashtags, as they help enable your message to be seen by an even larger audience!
- Include a link to your corporate website, enabling the job seeker to get all the necessary information
- Many companies even opt to have a Social Media Coordinator as a part of their in-house team; helping streamline this process
- Corporate Website
- A career tab on your website is a great way for your brand to build credibility
- Invest in your website, be sure that it is easy to navigate through and that is appealing to the eye; post pictures of what makes your company unique
- Have a clearly labeled “Career”, “Jobs” or “Work With Us” section
- Make sure clearly articulate WHY candidates should be lining up to work with your company – take the time to invite job seekers to learn about your Corporate Culture
- On your corporate site, you are able to get into full detail about the job position, the responsibility/expectations and the qualifications
- Make sure to include how to apply
- Job Boards
- There are many online websites where you can advertise your job (and often, it is free, or at a minimal cost to you, to do so!)
- Some of the most popular sites to post job openings are Indeed, CareerBuilder, Monster, ZipRecruiter and Craigslist (popularity will vary depending on your specific location/industry)
- The downside, however, is that you may receive a plethora of resumes from a wide variety of applicants (many of whom are not a good fit for your particular opportunity)
- Job boards allow you to post detailed information, so you are able to be very clear in your ad, while promoting your brand!
- Internal Referral Program
- Networking can be crucial in helping you make the most of your time and money
- Ask colleagues (both within and outside of your company) for referrals of great candidates
- Employee referrals are still one of the most popular sources for new hires; Offer a referral bonus should you end up extending an offer to a candidate that is referred (this will incentivize others to help you!)
- Create a fun, exciting and challenging work environment so your employees are encouraged to brag about their job and make other people want to work there!
- Make sure your reputation precedes you, if your employees enjoy their job, other people will want to be there (don’t forget, there are sites like glassdoor.com which rate the pros and cons of working for a particular business, treat your employees well to ensure you have great ratings on sites such as these!)
- Dedicated Recruiting Firm
- Recruiting firms will advertise your agency and sell the job for you
- Reputable recruiting firms can be a wonderful asset as they can do the bulk of the sourcing for you; make sure to make sure they have a proven method and recommendations from similar companies
- Recruiters take on the tedious process of sifting through hundreds of resumes to find the qualified candidates, saving you time; then sell the top performers on why your company is great to work for
- Dedicated recruiting firms will show you what the market analytics are for the opening you have. Recruiters are in the trenches daily, and they understand the market better than you might. They can help you set realistic expectations based on the salary you’re willing to pay and other details specific to your company